The world’s best examples of sustainable tourism businesses and destinations have been recognised at the annual World Travel & Tourism Council (WTTC) Tourism for Tomorrow Awards Ceremony in Madrid, Spain.
The Awards, which are held as part of the WTTC 15th Global Summit showcase and celebrate sustainable tourism businesses and destinations around the world. The winners in the five categories are:
Community Award: Reality Tours & Travel, India
Destination Award: Ljubljana, Slovenia
Environment Award: Soneva Group, Maldives & Thailand
Innovation Award: TripAdvisor GreenLeaders, USA
People Award: Confortel Hoteles, Spain
Each year, more than 20 international experts from around the world, representing the private sector, academic institutions, non-profit organisations, and governments, come together as independent judges to select the finalists and winners. The judging process, where independent experts visit each of the 15 finalists, is the most rigorous of any awards process in the Travel & Tourism industry.
David Scowsill, President & CEO, WTTC, says: “The WTTC Tourism for Tomorrow Awards celebrate the very best examples of sustainable tourism businesses and destinations around the world. The Awards have been an established part of our industry for over 20 years, recognised as a way of sharing best practice in ways that everyone in our industry can understand; and to make a real difference to businesses wherever they operate in the world. This year’s winners come from across the world and throughout our industry, but each one demonstrates a commitment to running their business to the benefit of their people, their shareholders and the environments they operate in.”
Fiona Jeffery, Chair of the Tourism for Tomorrow Awards, said: “I would like to thank our team of international judges lead by Professor Graham Miller in assisting with the final selection, each one shines a light on examples of outstanding business practise. They demonstrate and invest in a type and level of business leadership that isn’t exclusively about meeting the frequent demands and pressures for short term results. Rather it requires a sustained, studied and committed process involving employees, partners and beneficiaries which aims to protect the environment now and for future generations but at the same time creates positive tourism experiences for others to share; fulfilling the spirit of our industry.”
The 2015 Tourism for Tomorrow Awards winners
Graham Miller, Tourism for Tomorrow Lead Judge and Winner - Reality Tours and Travel, India, Krishna Pujari, Co-Founder and Manal Saad Kelig, Community Award Judge and Fiona Jeffery OBE, Chair Tourism for Tomorrow Awards
Community Category: Reality Tours & Travel, India
In Mumbai’s Dharvi slum, Reality Tours & Travel is showing the world that slum tourism can be a good thing. The company is reaching the poorest in the community and offering them the opportunities that tourism can bring. Reality Tours & Travel is careful to show respect for the privacy and dignity of inhabitants through well-planned tours, and 80% of profits go to development projects in the slum. This includes a community centre, computer and English classes for 400 students, English language support for 900 pupils, evening computer classes for 450 youths, a girl’s football programme, a cricket academy and a pioneering scheme where women can turn old saris into designer products. Their projects have broadened the opportunities of more than 2,500 local people since 2009
Destination Award Sponsor, Valerie Segarra, Las Vegas Convention and Visitor Bureau and Winners, Ljubljana, Slovenia: Petra Stusek, Managing Director, Ljubljana Tourism, Tjasa Ficko, Deputy Mayor, Ljubljana, and Awards Lead Judge Graham Miller and Fiona Jeffery OBE, Chair, Tourism for Tomorrow Awards
Destination Category: Ljubljana, Slovenia
Ljubljana, Slovenia’s capital city has been completely redesigned with sustainability in mind. Extensive pedestrian spaces, an ecological zone and state of the art under-street recycling systems have greatly improved the city. Central to Ljubljana’s success is the partnership between Tourism Ljubljana and the Municipality, engaging not only local businesses but also residents to input into and influence policy. This really is a shared vision for the destination which means that tourism growth has been central to Ljubljana’s development, reviving cultural activity, restaurants and the entertainment sector. Now tourism and city life are inextricably linked, with sustainability principles at the heart.
Graham Miller, Tourism for Tomorrow Lead Judge, Winner - The Soneva Group, Maldives and Thailand, Sonu Shivdasani, CEO & Chairman, Fiona Jeffery OBE, Chair Tourism for Tomorrow Awards, Environment Award Sponsor, Tristan Kirchner, Executive Director, Visa Europe
Environment Category: Soneva Group, Thailand and Maldives
Soneva Group, in its two properties in Thailand and the Maldives, is pioneering environmental sustainability. At the operational level, bottled water is banned, they have set up the Maldives’ largest solar installation and raised 5.5 million dollars for carbon mitigation projects through a climate levy on room revenue. But Soneva is also a global influencer. They have pioneered the development of their environmental profit and loss tool in order to measure & further reduce the environmental impact of their supply chain. Soneva’s leadership is actively driving global sustainability discussions.
Luis Maroto, President & CEO, Amadeus, Sponsor Innovation Award and Winner - TripAdvisor GreenLeaders USA, Helena Egan, Director of Industry Relations , and Judge Tony Charters and Fiona Jeffery OBE, Chair Tourism for Tomorrow Awards
Innovation Category: TripAdvisor GreenLeaders, USA
TripAdvisor’s GreenLeaders programme is using its massive influence and technological capabilities to bring sustainability awareness to millions of consumers across the world. The programme promotes green practices to Trip Advisor’s 280 million unique monthly users and is the first large scale green hotel programme to be truly accessible for all types of accommodation properties. It is free to use for all businesses and users can access a complete list of a property’s green practices, reviewing them and providing feedback. This impactful programme has the potential to mainstream sustainability amongst consumers and create a sea change in our industry.
Jeff Rutledge, CEO AIG Travel, Sponsor People Award and Winner, Confortel Hoteles Spain, José Ángel Preciados, General Manager and Award Judge, Paul Clark, Mandarin Oriental and Fiona Jeffery OBE, Chair Tourism for Tomorrow Awards
People Category: Confortel Hoteles, Spain
Madrid-based Confortel Hotels truly has people at its heart. It is dedicated to providing employment and career opportunities for people with disabilities and is also leading the way in accessible tourism 10% of its staff have disabilities and work across all hotel operations, from floor supervision to senior management – in fact, at some hotels as many as 75% of employees have a disability. Confortel is ensuring career options in tourism for people who struggle to find opportunities elsewhere by providing a fully integrated service for people with disabilities – from hotel design and equipment to staff training available on site.
Full list of winners and finalists:
Community Award
Winner - Reality Tours and Travel, India
Finalist - Feynan Ecolodge, Jordan
Finalist - Grootbos Nature Reserve, South Africa
Destination Award
Winner - Ljubljana, Slovenia
Finalist - Northeast and Yilan Coast, Taiwan
Finalist - Sozopol, Bulgaria
Environment Award
Winner - The Soneva Group, Maldives and Thailand
Finalist - Laguna Lodge Eco-Resort & Nature Reserve, Guatemala
Finalist - Rivers Fiji, Fiji
Innovation Award
Winner - TripAdvisor GreenLeaders, USA
Finalist - ABTA Global Welfare Guidance for Animals in Tourism, UK
Finalist - Red Sustainable Travel, Mexico
People Award
Winner - Confortel Hoteles, Spain
Finalist - Global Travel and Tourism Partnership, USA
Finalist - Mountain Shepherds Initiative, India