Key findings of this report
- Seeing the World Wonders, safaris and rain forest expeditions are the top experiences travelers are most interested in for a once-in-a-lifetime trip. 70% of respondents said they are most interested in visiting natural and man-made wonders on a once-in-a-lifetime trip such as Machu Picchu, the Pyramids or Victoria Falls. Beyond that, 53% said they were very interested in going on safari and 42% were very interested in a rainforest expedition. Extreme sports - like sky diving - proved less popular with only 16% saying that they were very interested.
- Picking the right travel companion is THE most important consideration when planning a once in a lifetime trip. 50% of respondents felt "who I travel with" is a very important consideration, followed closely by "being able to fulfill a personal goal", which was selected as very important by 45% of respondents. The preferred travel companion(s) are typically a partner/spouse (59% of respondents) or friends (24%), although 5% of married respondents would prefer to go on their trip by themselves.
- Travel media plays an important role in decision making--70% of travelers said that inspiration for a trip typically came from books or magazines versus 40% who were inspired from hearing stories from other people or 27% who gained inspiration from TV.
- The majority of travelers are independent, yet travel agents and tour groups play an important planning role. While 52% of respondents organized their lifetime trip independently, 18% join a tour group, and 16% use a travel agent to organize their trip. The remainder either used a combination of options or let their travelling partner handle the arrangements.
- A Once-in-lifetime trip does not have to break the bank. 28% of respondents who are planning a once- in-a- lifetime trip reported that they are willing to spend between $2,000-$3,999 (excluding airfare) and another 26% are willing to spend $4,000-$5,999.