Macs Adventure Solidifies Commitment to Responsible Travel With Prestigious Achievement
Macs Adventure, the leading provider of self-guided walking and cycling holidays, announced its achievement of B Corp Certification. This milestone underscores the company’s dedication to meeting the highest standards of social and environmental performance, accountability, and transparency, solidifying its goal to balance profit with purpose.
Achieving B Corp, a thorough process governed by B Lab—the nonprofit driving the global B Corp movement—marks a significant milestone in Macs Adventure’s strategic roadmap set in 2022, which aimed for certification by 2025. Surpassing this goal ahead of schedule, Macs Adventure joins an elite network of over 6,000 certified businesses worldwide that harness business as a force for positive change.
Graham Horner, Chief Growth Officer at Macs Adventure said, “We’re all absolutely thrilled with this news. This certification demonstrates our commitment to making a meaningful impact—supporting local communities, fostering sustainable practices, and empowering travellers to explore the world responsibly.”
B Corp Certification involves an exhaustive evaluation of a company’s entire operational landscape across five impact areas: Governance, Workers, Community, Environment, and Customers. To become certified, a business must score at least 80 points on the B Impact Assessment, demonstrating responsible practices related to energy sourcing, waste and water management, employee well-being, diversity, and corporate transparency. Additionally, companies must legally embed a commitment to balancing purpose and profit into their governing documents.
In 2023 Macs Adventure identified four UN Sustainable Development Goals (SDGs) where it could make the most impact for people and planet:
- Good Health and Well-being – Promote outdoor activities that boost physical and mental health.
- Decent Work and Economic Growth – By partnering with local businesses, help create meaningful employment.
- Responsible Consumption and Production – Reduce emissions, cut waste, and encourage off-peak travel to minimise our impact.
- Life on Land – Through trail stewardship and ecosystem preservation, actively support the health of natural landscapes.
“We couldn’t have achieved this without our dedicated team, loyal travellers, and supportive partners. This accomplishment is a shared celebration, reflecting our collective commitment to a future where travel is a positive force for people and the planet,” Horner added.
The B Corp certification paves the way for Macs Adventure’s ongoing pursuit of low-impact travel innovation. The company has already implemented impactful initiatives, including:
- Carbon Action Plan: Conducting a comprehensive carbon audit and launching carbon scores for trips, while collaborating with Forest Carbon on projects like the Cùl Mòr Peatland Restoration and Acheilidh Mixed Forest to support ecosystem restoration.
- Trail Stewardship Funding: Donating £31.5K in 2024 to maintain key trails, including most popular route the West Highland Way, the South West Coast Path, the River Lech in Austria and Germany and environmental initiatives focused on preserving natural spaces.
- Reduction of Single-Use Plastics: Introducing biodegradable alternatives such as cork luggage tags and corn starch mailing bags.
- Partnering with no-fly travel providers: Encouraging customers to choose more eco-friendly transport options where possible.
“Achieving B Corp status is not the end, but the beginning of an even more ambitious chapter where we challenge ourselves to innovate and improve continuously.” Horner concluded.
Chris Turner, Executive Director of B Lab UK, said, “We are delighted to welcome Macs Adventure to the B Corp community. This is a movement of companies that are committed to changing how business operates and believe business really can be a force for good. We know that Macs Adventure is going to be a fantastic addition to the community and will continue driving the conversation forward.”
With this certification, Macs Adventure continues to prioritise its environmental and social goals, inspiring travellers and industry peers alike to embrace sustainability and responsible travel.