Mexico Counters Violent Image with U.S. Ad Campaign

A recent Reuters article reported on the new ad campaign launched by Mexico to help counter its image as an unsafe travel destination due to drug violence. Mexico travel professionals say that the U.S. travel alerts are inaccurate in their scope and hurting the national tourism industry, which is the third largest source of foreign currency.

"Those travel alerts that were headlining 'If you want to stay alive, don't travel to Mexico,' we felt they were not only totally inaccurate but irresponsible," Mexico Tourism Board CEO Rodolfo Lopez-Negrete told Reuters on Thursday... The drug violence is occurring far from the most popular resorts such as Cancun, Huatulco, Ixtapa, Puerto Vallarta and Los Cabos, the Mexican official said, urging U.S. authorities to be more specific in their alerts.