Biodiversity is crucial to the Travel & Tourism sector’s growth and resilience. The industry may be the key player needed in conservation efforts worldwide.
A new report published by the World Travel & Tourism Council (WTTC), shows how Travel & Tourism can play a critical role in halting and reversing the destruction of nature.
The report will help businesses understand and manage their impact on biodiversity and offers new hope for global nature conservation. The publication launch comes just ahead of the United Nations Biodiversity Conference (COP15) in December, where global governments will finalise actions to transform society’s relationship with nature.
‘Nature Positive Travel & Tourism’, created jointly with ANIMONDIAL, a key advisor to global Travel & Tourism on animal and nature protection, and in collaboration with global businesses within the sector, has also been endorsed by the Secretariat of the Convention on Biological Diversity (SCBD).
The report will help businesses act on the very real and urgent need to better protect biodiversity and nature. Travel & Tourism businesses are uniquely placed to take positive actions to restore nature and, through nature-based solutions and decarbonisation, achieve Net Zero.
“Most Travel & Tourism businesses we talk to already understand the needs to include the protection of biodiversity and nature in their planning and reporting. But this can be a complicated area, and for many, the first challenge is simply knowing where to start,” said Daniel Turner, ANIMONDIAL Co-Founder & Director.
“The report will inform, inspire, and empower Travel & Tourism to better manage their impacts and play a leading role in building a global Nature Positive future to help build a better world,” he added. “ANIMONDIAL commends WTTC for this opportunity to help tourism businesses with their first steps, as well as the rest of their Nature Positive Tourism journey.”
With nature tourism representing 20% of global tourism, the report shows just how crucial nature is for destinations around the world. Wildlife, a primary motivator for nature tourism, contributes USD $343 billion to the global economy every year, and supports nearly 22 million jobs around the world.
“Human activity has resulted in a devastating loss of natural habitat and biodiversity, with one in four species now facing extinction,” said Julia Simpson, WTTC President & CEO. “80% of Travel & Tourism is highly dependent on nature so it is crucial we take a proactive role in advancing nature conservation.”
Simpson also noted the report comes ahead of COP15, “When governments will be creating targets to protect habitats, species, and the natural environment which in turn reduces carbon. Travel & Tourism is on the front line. We are all custodians of nature.”
Biodiversity is also intricately tied to other critical issues, such as climate change and emerging diseases, with the potential impact of the latter so starkly demonstrated by the COVID-19 pandemic. Addressing the loss of biodiversity is not only crucial for the sector and its resilience, but also for the global economy and society.
“Much of the Travel & Tourism sector relies on the beauty of nature and the resources it provides. Yet, we are losing biodiversity and natural resources at an unprecedented rate,” said Elizabeth Maruma Mrema, United Nations Convention on Biological Diversity Executive Secretary.
Although global Travel & Tourism values nature and remains committed to protecting people and planet, WTTC believes more guidance is needed on the importance of biodiversity, the key drivers of biodiversity loss, and the key components to better protect and restore it.
To tackle this, the report offers a roadmap based on a multi-phase framework to guide the sector in adopting a Nature Positive approach. Practical steps include assessing operational impact, setting out a strategy, identifying essential actions, rolling out and reviewing the programme, and harnessing communication opportunities.
The report also suggests four actions businesses can achieve in the short term: reconnecting people and nature, supporting sustainable value chains, protecting animals and their welfare, and investing in nature.
According to Mrema, “Travel & Tourism is in a unique position to contribute to this reversal by implementing a number of measures such as educating and raising awareness; generating revenue streams that sustain the protection, management, and restoration of ecosystems; and reducing footprint activities, amongst others.”
Private and public sectors have different roles to play. But meaningful change can and will only be achieved if the two work together to better protect animals and nature.
To learn more:
- The full report can be accessed here.
- Industry professionals attending ATWS 2022 in Lugano, Switzerland were able to attend the related concurrent session on “Adventure Needs Nature: Assessing your Biodiversity Impact.”
- ATTA members can enroll in this OnlineEDU course on Protecting Animals and Nature in Adventure Travel, which was created in partnership with ANIMONDIAL.
Ready to learn how your business can assess its impact on nature and adopt a Nature Positive approach? Please contact [email protected].