Green Destinations and the Adventure Travel Trade Association (ATTA) are proud to announce a groundbreaking collaboration aimed at fostering sustainability, safety, and social responsibility within the adventure travel industry. This strategic partnership represents a shared commitment to promoting practical and measurable sustainability practices among travel companies worldwide.
Green Destinations, a global leader in sustainable tourism certification and support, and ATTA, the largest global network of adventure travel leaders, will work together to help small and medium-sized travel enterprises (SMEs) become more competitive and sustainable. Through this partnership, ATTA members will gain access to exclusive benefits and tools to support their journey toward certification and sustainability excellence.
“Tourism has the power to be a force for good, and we believe that by working together, we can drive meaningful change in the adventure travel sector,” said Albert Salman, CEO of Green Destinations. “We are thrilled to partner with ATTA to provide their members with the resources and support needed to achieve sustainability goals and make a positive impact on the places they operate in.”
Through this collaboration, ATTA members will receive special conditions to join Green Destinations’ Good Travel Seal business certification. In turn, Green Destinations members will be encouraged to join ATTA’s global network, creating a stronger community of responsible travel professionals.
“For the past 20 years, ATTA has been dedicated to fostering a global community committed to sustainable travel while making it easier, and more accessible for businesses to integrate sustainability into their operations, “said Gustavo Timo, ATTA’s VP of Sustainability and Impact. “Our partnership with Green Destinations is an important step toward that goal. By joining forces, we can better support adventure travel companies in adopting best practices, gaining recognition, and advancing their sustainability efforts. We believe in building bridges between our members and the industry’s leading experts to ensure sustainability is both actionable and impactful.”
Key elements of the partnership include joint communication initiatives such as webinars, articles, and press releases, as well as dedicated resources on ATTA’s website highlighting the benefits and opportunities offered through Green Destinations’ programs. An action plan with specific activities and timelines will be developed to ensure the successful implementation of this collaboration.
About Green Destinations
Green Destinations offers a structured and practical approach to sustainability with two distinct certification programs: Green Destinations Certified, a GSTC-Accredited certification for destinations, and the Good Travel Seal, a certification for tourism businesses recognised by Travalyst, ECOTRANS, and Destinet. Additionally, Green Destinations provides expert support, training, and tailored guidance through webinars and workshops to help businesses implement effective sustainability practices.
Upcoming Initiatives & Future Collaborations
To help businesses learn more about the Good Travel Seal certification program, Green Destinations is hosting an introductory webinar on the different tools they offer to support businesses on their sustainability journey.
The webinar will be held on the 22nd of April at 11am (EDT) - 8am (PDT) - 5pm (CET).
Additional joint activities will be announced in the coming months.
For more information about this partnership and how to participate, please visit the respective websites of Green Destinations and ATTA.